Chevrolet has been the number one car brand in Colombia for almost 30 years. The brand is associated with durability and quality, but not with innovation and technology, the advantages that now a days influence purchase decisions in Colombia. Our client needed to start making people associate their cars with a technological addition that proves to be indispensable: rear parking assist.

We created this series of radio spots using the voice that usually narrates movies dubbed to Spanish, to communicate the product's advantage.