Who would benefit most from this convenience? Someone on the run, of course! We created the character of a fugitive and an eye-catching series of mock “Wanted” posters that depicted him with varying styles of facial hair. The final execution featured the same man cleanly shaven, revealing that all prior styles were created by the Panasonic ES8249 Groomer.

These posters were displayed in airports and train stations, grabbing the attention of unsuspecting passers-by and directing them to the duty-free stores that carried our product.

Thanks to these hard-to-miss posters, we were able to direct our audience to the stores that carried the product at exactly the moment before they were going to travel.

The communication led to an increase by 28% of sales at the shops located in airports and train stations during the campaign period, as well as an increase in brand awareness for the Panasonic ES8249 Groomer as the portable shaver perfect for those who are constantly on the go.