A high vantage over a drugstore aisle or “wall” reveals the literal divide between the Beauty aisle and the Ethnic Hair section. The Beauty aisle is bright and fully stocked with endless options while on the other side we see several African-American women crowding the tiny Ethnic hair section. One of these women but decides to enter the adjacent “Beauty” aisle instead. She notices that all the products are made for white women with straight hair. Dismayed, she closes her eyes. We hear the sound of metal bending and piece by piece the entire Beauty aisle tips over. When she opens her eyes, everything is as it was before - except for one thing. There is now Shea Moisture products front and center in the Beauty aisle. Finally, the industry’s standard for beauty has been redefined, and products for all hair types can now be found together.