Viennese bus shelters had a small poster frame as space for advertising until our execution came along. In SHEBA's case, the branding extended beyond. An 8m2 transparent sticker covered the glass panels, while an oversized package was mounted on the roof, being watched by a curious cut-out cat. This caught the desired attention from the audience passing by. This integral and innovative branding, transformed the shelter into a glimpse of SHEBA's world.

The innovative and attractive execution gained free press coverage, but most important and surprisingly unusual, was the audience's reaction, who expressed their feedback directly to the client with positive and encouraging statements.