Cannes Lions

SHEDEALS

BOONDOGGLE, Leuven / SANOMA / 2012

Awards:

1 Shortlisted Cannes Lions
Film
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A little boy is standing in his bedroom, facing camera. He is dressed in a heavy metal outfit. In stop motion-style we can see the boy growing up on the tunes of heavy metal music. As he grows up his hair gets longer, heavy metal posters, guitars and other attributes appear and disappear in his room, but he always keeps wearing a black heavy metal outfit. When he is a fully grown men of 25 years old, a nice girl suddenly appears next to him. The music shifts to a nice classical song and the man starts changing again, only this time not in years, but in days. His black boots become nice brown shoes, his black trousers turn beige, his beard and hair get shorter, his black shirt is replaced with a flashy polo and his jacket with a sweater on his shoulders. Eventually even his whole room gets a make over and his guitar is replaced with a bookcase.The conclusion: If one woman can pull this off, imagine what all women can achieve together. Shedeals, the more women, the better the deals.

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