Cannes Lions
JOAN CREATIVE, New York / SHEETZ / 2022
Overview
Entries
Credits
Execution
A middle aged woman stands in a convenience store aisle at Sheetz. Why is she there? For one reason and one reason only: to buy a whole bunch of condoms. But she hesitates. Is buying a whole bunch of condoms a normal, okay thing to do? Yes. Does the cashier think so, too? Probably. And yet, the idea of bringing all those condoms TO the cashier makes her nervous. Uncomfortable. Watched. So she whips out her phone - opens SheetzGo in the Sheetz App - and buys the condoms just by scanning them. No awkward human interaction required. You go, condom lady. You’ve liberated yourself from the bonds of society and saved any awkwardness…for later.
Similar Campaigns
12 items