It’s not hyperbole to say Jim Shockey is a living legend. He’s a hunter, a modern-day explorer, anthropologist, and lover of all things wild. He’s published over 1,000 articles, taking readers along with him on his travels and teaching us all how to yearn for what’s over the next mountain. The new YETI brand message engages the senses with the sights and sounds of the world Jim Shockey inhabits. Visceral sound design combined with epic views of Mount Prevost and intimate shots of wildlife and flickering campfires tap into audiences’ senses to ignite YETI’s call to action: Built For The Wild.