Yeti could not afford just an image campaign. We proposed a cheap promotion for them, but attractive for the audience: a free weekend for two in the pyrenees, climbing, bungee jumping, cycling, rafting, etc. TV spots in local Tv's of the region. Tv spots in local very on fashion music TV stations. No big national Tv network was used. Through a phone people were asked to answer some questions and given the chance to win the free weekend. Incipient data base fulfillment was also required by the client. Phones doing climbing and bungee jumping to stress the final promo. Sounds weird, but it works.

Since the campaign is still on air in its first phase, we cannot assure the results yet. No evidence of awareness, but more than 3.000 phone calls so far. Not bad, but not that good either. We have to see the final computing.