Situation:

Single-use convenience comes at a cost and despite society’s best efforts to reduce our reliance on single-use plastics and disposables, the problem persists, creating over 150 million tons of pollution a year.

Brief:

Develop a campaign that tackles the complex problem of single-use consumption with a simple solution – A single YETI can replace decades of single-use.

Objective

Establish a foundation for YETI’s sustainability philosophy through durability and reusability.

Clever copy contrasts plastics, disposables and Styrofoam products that become trash almost immediately with YETI drinkware, bags and coolers that are built to never see a landfill.

The memorable headlines are simple yet profound and position YETI products as a sustainable answer to a lifetime of single-use consumption and waste.

Since its launch, the “For Every Single Use” campaign has become one of YETI’s most successful brand efforts of all time tallying up over 700 million impressions. The work has experienced a 250% increase in social shareability and a 224% increase in brand perception on sustainability.