Cannes Lions
?SHOCKING PRESS CONFERENCE? JORGE LORENZO INTERVIEW
GREAT WORKS, Tokyo / YAMAHA / 2015
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Overview
Entries
Credits
OVERVIEW
Execution
In the video, viewers listen to unperceivable engine sounds, which indeed contain hidden messages to be translated by the app.
This new way of interactive communication allows Yamaha to deliver messages to the users amusingly through multiple entry points.
Outcome
The video synergizes RevTranslator to spread messages among different media.
Achievements:
-Top place of iOS App Store’s Entertainment category in Japan.
-90,908 downloads (2015.1.14)
-Users from 151 countries.
-Video views increase.
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