Cannes Lions
OMD, Milan / FOOT LOCKER / 2007
Overview
Entries
Credits
Execution
Strong Guerrilla Marketing, transport decoration, street furniture, free press innovative solution and online special executions have completely surrounded the Target Audience.
Outcome
The use of specific media with high affinity against young adults maximised the relation between cost and effectiveness. A huge number of people entered the shops to ask for the product.
Similar Campaigns
12 items