Create a name and identity to help Clarks (the biggest 'brown shoe' brand in the world) gain a global foothold in the over 55 shoe market.

We created a simple, heritage-orientated brand name that utilises the initial letters of Clarks founding brothers (Cyrus & James). The ampersand device elegantly combines 'C&J' providing a campaignable element for use across all consumer touch points while subtly denoting the style and comfort inherent in the product proposition. The vibrant colour ways add a touch of timeless optimism to the range.

The identity has recently been launched, so we are still awaiting feedback regarding its success.