Cannes Lions
WIEN NORD, Vienna / BUTTERO / 2018
Overview
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Description
Following Butteros tradition of 100 % handmade shoes which all have their own personality we created 100 % handmade posters out of Buttero shoes and built characters the shoe models stand for. The posters were addressed to male and female consumers in Buttero stores and shopping malls.
Execution
The actual components of each shoe were arranged by hand in such a way that they make up a face. This face stands for the character of each shoe model.
The materials were neither trimmed, nor changed or edited in any other way. The original utensils formed the face of a man or a woman.
Outcome
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