The idea of placing musicians to interact with a billboard generated great impact on all pedestrians walking by, for both the unusual spectacle as well as the song they sang. The creativity of this action managed to make this message stand out from others and remind people of the Madureira Mall brand.

Total efficiency. The campaign made the Madureira Mall brand even further known in the city, generated a great flow of customers at the mall and considerably increased sales of the Summer collection.