Communicating the launch of a reality show that wanted to revitalize a television format that has been very much squeezed in last years.

Creating a state of opinion about the limits of privacy in the midst of the rrss era.

A billboard 30 metres long by 4'9 metres wide on the main street of the Spanish capital for 10 days.

A billboard with 180 security cameras operating synchronously.

The billboard conveyed the essence of the reality show and generated conversation about human behaviour when they know they are being filmed and when they think they are not.