Almost everyone is against arms trade. But traditional petitions find less and less supporters. That's why we thought of a new way to raise our voice. A voice that could literally be heard in the UN Headquarters.

With the help of an interactive tool you could stop tanks and soldiers by simply raising your voice – with a loud yell. Every yell was transformed into a three dimensional sound graph, that destroyed tanks and vehicles. The recording of every yell was embedded into a shareable video.

We designed a landing page for the sole purpose of collecting and digitizing the voices of our supporters. We sent the link to our interactive petition to all our existing supporters and asked them to share the news. Additionally the link was seeded in social media platforms only 6 weeks before the successful UN intervention. Thanks to its viral nature it spread fast.

Control Arms were not only able to activate existing supporters, but to win thousands of new supporters for their course. The petition was handed over to the UN in July 2015 as a digital sound file. When the UN threatened to impose an arms embargo both warring parties signed a peace treaty by the end of August. Every voice has made a small contribution.