We wanted to offer encouragement and support to those students studying for exams. However, we felt that simply portraying the every day reality of students working hard was merely unpleasant, and moreover felt such an enactment would not convey the student’s efforts and could seem somewhat phony. Blackboard art was used to show that the product was a fellow soldier in the students’ study battles. Furthermore we felt the blackboard, a common canvas for students and teachers to share their feelings, was an appropriate medium to portray student's struggle before the exam.

The blackboard art were all hand drawn by active art university students. It took 34 art university students 2623 hours to draw 6,328 images on blackboard. The whole process of production is portrayed in the movie.

The blackboard stop-frame animation recorded 1,000,000 views on YouTube. Comments about the TVC such as “Moving!” “I’m motivated now!” “I’m going to work hard!” were posted and spread on Twitter and other SNS. Not only was the TVC acclaimed but also the making of movie evoked comments regarding the tireless effort and passion of the production staff, underscoring the successful conveyance of the message. With comments such as “The art is incredible!” and “the story is moving,” not only did the TVC itself draw attention, but also focus was place on the art students who cooperated in the production. The TVC was covered by 15 TV programs and 137 internet news articles appeared. The PR effect attained was calculated at 340,000,000 yen.