"Cabernet or Pinot? That is the question." In the movie. And in real life. Following the typology of the two main characters and using a pure – graphic – approach we initiated a debate about the eternal mystery: "What makes man tick anyway?" Creating two different types: The Cabernet Man and The Pinot Man.

Number of viewers after 4 weeks: 49% over target (still running in cinemas).

Press was picking up the Cabernet/Pinot question.