Cannes Lions
DDB, Warsaw / DEUTSCHE TELEKOM / 2021
Overview
Entries
Credits
Execution
Director ensures the action spools out at an engaging pace here. The result is a heartwarming story of fight, disbelief but in the end acceptance and trust. There’s no shame in crying at commercials, and in this case the director tests viewers if they have a heart of stone to avoid it. It’s a touching, nearly wordless commercial that’s about much more than Internet connection.
After all, as lockdowns ease, T-Mobile wanted to make 2021 a bit better than previous one.
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