Cannes Lions
COMMONWEALTH TEAM, Detroit / CHEVROLET / 2014
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As the apex of Chevrolet's technological savvy, the Chevrolet Volt takes the spotlight during the launch of the brand's Find New Roads initiative. The Volt, both electric- and gas-powered, is more innovative any other car in existence. As Patty Griffin softly sings in the background, a young girl takes her robotic dog for a hike in the wilderness. The dog greets a live deer as the unification of technology and nature become clearer.
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