We adapted our message to one of the most used platforms by young people when they need a bigger space.

Implementation: We took advantage of the platform, using its functionality to communicate the main benefit of our new product, placing our message in the background of the site.

Timeline: From February 20th to February 24th, 2018.

Placement: WeTransfer platform

Scale: Colombian territory

Business impact: 21.8% of the market share of the category