Cannes Lions
FILMMASTER, Milan / KRAFT / 2006
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Simmenthal is a long-established Italian brand of tinned meat by Kraft and its tin is a cult object (almost like the Campbell’s soup tin). With its rounded edges, it looks a bit like a UFO. And inside tins of Simmenthal, there’s only select Argentinean beef. Mmmm. Interesting... So maybe all those stories about flying saucers stealing cows were true after all?
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