Along with our client Alzheimer Liga, we teamed up with the University of Antwerp to develop a format for simplified books, adapted to people with Alzheimer disease.

Based on the advice of field experts Paradox and the University of Antwerp we made Simplified Stories: rewritten and redesigned books for patients with early dementia. Stromae’s biography is the first.

As a worldwide phenomenon he’s the perfect topic of conversation between patients and partners, friends and family. So we’re not only creating awareness about early dementia, we’ve created something that really helps.

Based on the advice of field experts Paradox and the University of Antwerp we made Simplified Stories: rewritten and redesigned books for patients with early dementia. Stromae’s biography is the first.

As a worldwide phenomenon he’s the perfect topic of conversation between patients and partners, friends and family. So we’re not only creating awareness about early dementia, we’ve created something that really helps.

Far more important than the international press coverage, was the massive response. We received hundreds of heartwarming reactions and mentions.

Even the Flemish minister of healthcare wrote a beautiful review about the project on hin owned media.

Some patients wrote:

“Finally another book in my bookshelf.” - Patrick

“My wife was surprised to see me reading again.” - Danny

“This book encouraged me to read again.” - Anne

3.500 books were distributed.

On public demand, we started with the preparations of a french version.