Cannes Lions
DROGA5, New York / UNICEF / 2011
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We branded and bottled ridiculously famous celebrity tap water from the faucets of the stars to raise donation money for the worldwide water crisis. Those who donated at celebritytap.org were put in the running to win a collectable case of Celebrity Tap. The campaign was lead by TV, print and digital media, all of which featured celebrities from our collection. This execution starred international music goddess, Rihanna.
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