The Alzheimer League Flanders launched a series of radio-documentaries to give young onset dementia sufferers a voice. It was aired on national radio during prime time. Six courageous patients shared their dearest memory, the one which they refuse to lose.

The documentaries called upon other dementia patients to immortalize their dearest memories on ‘imstillhere.be’. A new platform where people can record messages and have them sent to their loved ones on a future date of their choice when dementia might have taken over and they may no longer able to tell them themselves.

The Alzheimer League Flanders developed a new platform in collaboration with the Paradox Dementia Expertise Centre, on which people with dementia can leave their memories for later. The website is accessible to everyone. Anyone who wants to immortalize a message can do so via 'imstillhere.be'. It’s very simple, just enter the recipient’s contact details, leave a message and decide when it should be delivered.

The mini-documentaries which accompanied the website aired on national radio stations. These were specifically broadcasted before and after official news bulletins which only helped strengthen their impact. They aired on national radio stations during prime time for a week.

“I’m still here” put early-onset dementia on the public agenda:

· The most shared topic in the Belgian press.

· It featured on the front pages of Belgium’s biggest newspapers and became prime time news on national television.

· This resulted in other radio stations airing the portraits as well and free media space in all Belgian cinema halls.

· Reaching 30,7 million impressions (population in Flanders 6M)

· 19.700 shared articles (source talkwalker)

· Supported by the Minister of Health who decided to improve the dementia plan.

· Two days after the campaign, the biggest Belgian newspaper dedicated a full-page article with all the (readers’) letters they received about the campaign.