To show how even small amounts of ultraviolet sun exposure can cause damage to your skin, we exposed the paper of the letter through the window of the envelope to the sun. This brief exposure turned the paper brown in colour.

With this direct mail campaign, over 25,000 mailers were sent to a target list of high risk groups such as sports clubs (like runners' clubs, sailing clubs, cricket and football clubs) and schools. Only time will tell the results of this ongoing campaign. Being a public awareness message it's hard to effectively measure its response rate since there was no direct response mechanism.