Cannes Lions
4creative, London / CHANNEL 4 / 2009
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Skins is a British drama about teenage life in the UK, which aims to portray a no-holds barred look at what it's like to be a young person in the UK today. The third series introduced a completely new cast, and was considerably darker, grittier and more violent than the previous two series. To launch the series with a bang and a bit of controversy, we decided to base the promo around the mother of all brawls. Shot over two days in a disused pub in South London, the promo features the teenage cast of the show entering a rough boozer, stirring up discontent amongst the locals and getting themselves fully involved in an orgy of sex, drugs and violence.
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