The TV show, Skins, is all about teenagers doing what teenagers do – drinking, partying, shagging…and smoking copious amounts of weed. To promote the show, the target market were driven to this online game to test their pot smoking capabilities. The premise was simple –blow in to a computer mic - the more smoke you can blow out in the one breath, the more points you get. People all over the world visited the site to get cyber-wasted. Having played the game, they could then watch a trailer for the new show.