Introducing, Mr. Winbig.As the cornerstone of a vast campaign that featured billboards, cardboard cutouts, greeting cards and a full blitz of low-budget radio and television, our "special" animated chum launched his own fully interactive website. The site became a showcase for the entire campaign and features holiday tips, a media room for some TV spots, a customisable Rate-Your-Gift machine, a controversial blog, and even a mindlessly entertaining Sing-Along feature that allows visitors to appreciate how much worse their own lives could actually be.