In January 2007, Skoda launched a multi channel campaign to promote the Roomster with the new brand positioning - Manufacturer of happy drivers.Our objective was to create an online campaign to drive potential purchasers into the Skoda Retailers for a test drive.

The Roomster is aimed at young families who want a car that focuses on space and practicality.

The proposition was:'A Roomster driver is a happy driver'.The ad allowed user interaction to draw something that would make you happy on a steamed window from within the Roomster. This then unveiled a Roomster billboard ad.

Despite the fact that we currently have only 4 months data initial results are very encouraging. The overall campaign response rate has been a healthy 5% leading to 212 sales at a cost of £334 per sale. As the campaign matures over the next few months these figures will only improve.(Please do not publish results.)