Cannes Lions
TYRES
CAUDURO ARQUITETOS ASSOCIADOS, Sao Paulo / GOODYEAR / 2010
Overview
Entries
Credits
Overview
Description
- Quity design Goodyear dealer´s retail design.- Create a striking visual identity.- Differentiate from competition.
Execution
The project started with one cler idea: derive from Goodyears Brand concepts.
Outcome
The design created entusiasm among dealers net work.All competition followed and imitated Goodyear.
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