Google Editions is a series of creative collaborations to develop limited-edition smart cases for Android phones. Each Live Case is built with an NFC chip that works as a ticket to exclusive content created together with the artist. Editions is about bringing artists closer to their fans.

What is a Live Case?

A Live Case is a phone case that comes with a companion live wallpaper and a shortcut button that can be customized for one-touch access to specific phone features.

What is a Live Wallpaper?

Live wallpapers are special applications designed for Android. They allow users to have a rich, interactive background on their phones’ home screens that bring their phone screen to life.

What does the shortcut button do?

The first time you get your case & press the button, you will be directed to download the Live Case app, setting your preferences and activating the Live Wallpaper. Once activated, you can customize the shortcut button for one-touch access to your favorite phone features, such as:

Launch Skrillex’s website

Launch Google Earth

Opening your camera

Opening an app of your choice

Toggling your Wifi on or off

You can also disable one-touch access entirely.

How does the shortcut button work?

An NFC chip is embedded in the button. Pushing down the button connects the circuit of the chip, triggering it to communicate with the phone’s NFC reader.

We were featured in 60+ publications. Rolling Stones printed: “Skrillex beams fans to space with trippy phone case, interstellar app”. Wired posted “Google and Skrillex are making phone cases way smarter”. But, most importantly, millions of Skrillex fans called it “Dope”.

Across social, we had potential reach of 73M, with tons of fan engagement. We saw many quotes like the following:

I wish I had an Android

Now I have to buy a new phone. lol.

Fucking genius !!! Bye iPhone!!!