With its’ 7 HD channels, Sky has the largest variety of HD programs available in Germany. We were asked to develop a film with the goal of increasing the amount of Sky subscribers as well as the interest in SKY HD programs by showing what a High Definition picture has to offer. To show the advantage of SKY HD we used the classic "noise" image, which turns into a high-resolution documentary the more the camera travels into the picture. The camera zooms up to a single ant holding the Sky logo.