This commercial was created to remind football fans that watching their beloved game on Sky Sports HD was the closest thing to being there. Shot at the last 5 games of the 2010 season, the director and 3 cameramen all armed with Canon 5D’s, based themselves on the sidelines with the brief to ‘capture football as it's never been seen before’. Having such a small and agile unit meant that Ivan was able to shoot the drama of the beautiful game in its rawest and most truthful form.