We’re addicted to our smartphones. We touch them over 2,600 times a day. We spend 3 solid hours on them daily. And 85% of people check their smartphones in the middle of conversation.

The result? Nomophobia. A bonified “specific phobia” meeting DSM-5 criteria.

Mounting scientific evidence shows smartphone use is linked to anxiety, transactive memory loss, isolation, stress and depression. 86% of adults say they’re stressed out by their constant cell phone use.

Apple, Samsung and Google are adding features to smartphones focused on digital health and limiting screen time. But they’re coming at the problem all wrong. Efforts to-date are data-driven and cerebral. They use measurement of our bad behavior as a vehicle to shame us. Yet in an analysis of 129 studies of behavior change strategies, the Economic and Social Research Council found that the least effective approaches were those that encouraged a sense of fear or regret.

Iconic retailer L.L.Bean realized the outdoors are the perfect antidote our smartphone addiction.

Just 20 minutes outside can: lower levels of stress, better heart rate, decreased blood pressure, improved mental health and lower risk of psychiatric disorder. But for every five minutes we spend with our phones, we only spend one minute outside.

L.L.Bean’s Sleep Mode Sleeping Bag is a phone-sized signal-blocking miniature sleeping bag that delivers a decidedly analog solution to breaking our addiction to our smartphones.

But it’s also behavioral science driven. Behavior change happens through gain and loss framing. L.L.Bean’s tie to the outdoors and “Be an Outsider” rallying cry makes both possible, positioning time outside as a benefit of disconnecting from smartphones. Behavior change is also more likely to happen when there’s a fun and practical way of doing it, so we leaned into the miniaturization trend (kawaii cuteness culture) with our 10% scale sleeping bag.

The development process has been funded through various stages of prototyping, to the final execution of a limited run of functional models. The Sleep Mode Sleeping Bag has been featured as an element in L.L.Bean’s Be an Outsider at Work campaign, when the company opened the world’s first-ever outdoor co-working spaces as an in-office element. Given positive reception, it has been reviewed for feasibility by L.L.Bean Executives and sent to the commercialization team for further development.

Ultimately, it has the potential to be a saleable product in-store, online and through catalogues as an impulse item at check-out. It also may be used as a limited run premium in future marketing activities, to further show L.L.Bean’s dedication to its “Be an Outsider” positioning.

The Sleep Mode Sleeping Bag is a one-tenth size scaled down version of L.L.Bean’s traditional sleeping bag. Its key difference is that it’s lined with Radiofrequency Magnetic Shielding fabric, which blocks out all cellular service when phones are inserted.

Its combination between functional and behavioral science design helps users disconnect from technology, so you can reconnect with the outdoors. Key features include:

• Cell signal-blocking radiofrequency magnet shielding.

• Quilted design elements offer cushion for comfort.

• Rugged, smooth nylon outer shell offers protection from the elements.

• Lined with cozy, supersoft 4 oz. cotton flannel for fingerprint and smudge removal.

• Adorable form factor makes disconnecting a delight.

Currently, a limited run of functional Sleep Mode Sleeping Bags has been produced by seamstresses by hand for trial and promotional use.