Deciding to use the statues, and seeing that we lacked any budget, the challenge was to make it spectacular, relevant and, most importantly, low cost. So we took the Wilhelm Tell cliche, of shooting apples placed on the heads of people, and used it to fit our archery lessons. We placed a red apple on each and every head of the statues in Bratislava. On the apple, a sticker invited people on the Archery Club's website, were they would find out more. Whenever the apples were taken, we would replace them. And we had to replace them many times, since people really, really noticed the changes.

As a direct result of this stunt, the courses were all fully booked, and the client said they'll repeat the stunt indefinitely. With less than €1000 to start with, this was a result that pleased both the agency and the client.