Green Label is a beer brand that pushes the image of feel-good green.

The goal: To have everyone feel that “green” is a great thing.

A website that lets users discover the green elements in their names, and generates animations of greenery.

Over 3,000 Kanji characters used in Japanese names are transformed into hand-drawn GIF animations.

Users could also share the GIF animations of their names on social media.

The website also features an e-commerce section for users to purchase merchandise adorn with each of their own Green Name,

and a time-limited store was opened for users to shop for their Green Name merchandise and beer cans.