Brief:Encourage small business owners in North America to get ready for the Christmas rush. Reassure that they don’t need to be a technical wizard to create an online store.Solution:With Christmas commerce as an incentive, we encouraged a non-techie audience intimidated by the challenge of setting up a website to be ready. Using the Yahoo! brand character in a normally bland business space, we educated users about key features of Yahoo!’s offering that will make it easy for them.The campaign yield, the primary measure of success for Y! Small Business, was 150% higher than any other campaign.