Cannes Lions
BBC CREATIVE, London / BBC / 2018
Overview
Entries
Credits
Description
The campaign launched ‘The New Face of the BBC’ which highlighted how the font was designed with each of the BBC’s 20,000 employees in mind. It introduced the font in a compelling way across the BBC, showing of its design credentials and functionality. Then individual messages were developed for each BBC department. Reith’s versatility for Marketing, assuring that it could flex across sub-brands, Reith’s digital first design for the iPlayer team and its cost savings was music to Finance’s ears.
Execution
The campaign launched ‘The New Face of the BBC’ which highlighted how the font was designed with each of the BBC’s 20,000 employees in mind. It introduced the font in a compelling way across the BBC, showing of its design credentials and functionality. Then individual messages were developed for each BBC department. Reith’s versatility for Marketing, assuring that it could flex across sub-brands, Reith’s digital first design for the iPlayer team and its cost savings was music to Finance’s ears.
Outcome
The campaign was rolled out across all UK BBC sites: London, Birmingham, Bristol, Belfast, Salford, Glasgow and Westminster. An interactive online A-Z guide highlighted the 26 reasons why BBC Reith was created, and how it will improve the BBC for employees and audiences. This interactive guide allowed our audience to spend more time with Reith, and allowed them to see its design and functionality in all its glory.
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