Cannes Lions

Not Your Usual Kind of Bank

TAREK NOUR ADVERTISING, Giza / NATIONAL BANK OF EGYPT / 2020

Film

Overview

Entries

Credits

Overview

Execution

What kind of bank can not be robbed? A smart branch.

We developed a comedy-centric film revolving around a bank robbery with 3 masked thieves attempting a mass theft. Instead they find nothing but a security guard; which unfolds how they will not be able to win millions of cash as its automated and not human - led. Through comedy, the easiest way to Egyptian's hearts & minds we explain how the smart branches work.

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2023, NATIONAL BANK OF EGYPT

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