Coca-Cola wanted let India and Pakistan put aside over 60 years of differences to bring to life the values of the brand’s new global strategy ‘Crazy for Good’ by sharing a moment of happiness via a live portal incorporated into 2 bespoke vending machines that we call ‘Small World Machines.’

Neither country had ever connected in such a way. In fact, due to political tension, internet traffic is regularly blocked between the 2 nations.