Cannes Lions
Y&R URUGUAY, Montevideo / TCC / 2011
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NOTE: This spot was recorded by a real football player from the second division of the Uruguyan soccer league. He will never be a Messi or a Ronaldo and, of course, he will never be in the World Cup?TCC wanted to launch de Footbal World cup in High Definition. We used for the radio campaign real Second Division footbal players who has no chance at all to play a world cup.
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