Strategic solution: Communicate on parking issues where people are looking for parking space, with a smart, ingenious, gutsy and non-conformist campaign.We created more than 250 geo-located headlines for Paris and main French cities. In total over 10,000 posters with a personalised message were displayed all around France. On top of that, each car retailer got his own posters (POS) and postcards and over 150 smart cars drove around Paris with a specific stickering/covering. And, a dedicated "outsmart your city" web site was created to encourage people to create their "own personal" posters. The 10 best user generated posters became real billboards in the street of their creators.

Massive media coverage (press, tv and blogosphere) and over 2000 user generated posters created in just a week thanks to the "outsmart your city" web site. Increase in delivery of cars : +27%