Our smartcity project digital campaign inspired thousands of submissions from revamping Toronto’s home recycling bins to permanent ping pong tables in parks we narrowed it down to one idea. Furnish city streets with solar powered bus shelters, equipped with cell phone charger. Armed with a vision and $50k budget, we needed to bring this idea to life.

We approached Quebec City (winner’s hometown) OOH suppliers first. After extensive back and forth and all hurdles crossed (sourcing solar panels, finding locations with enough light to power the TSA, selecting the phone chargers and keeping them from theft’s way, city by-laws) our solar powered, cell phone charging TSA launched April 29th in Quebec City. A Canadian media first!

We loved the idea so much; we decided to create another one in Toronto. Outdoing ourselves, we added never been done wire lighting within the glass to illuminate the creative (Toronto’s skyline) at night!

We used media innovation to build a connection between smart people and the brand, translating to 33% increase in single-car sales in the market.

smartfortwo was the catalyst for launching a new medium – already replicated and purchased by another advertiser in Toronto. The carbon neutral TSA’s are saving each city 2.46 kw / day in electricity!

But that’s not all, we also….

• Have received global recognition - Toronto has been designated by smart HQ as 1 of the 5 “smart cities”

• Have charged over 6,000 cell phones to date

• Kept this project on budget!