A co-operation with Coca-Cola, the top of the coke can shows a bird’s eye view of the smart fortwo cabrio. The image extends across the ring-pull, so if you open the can you also open the top of the cabrio. Either way you’ll feel refreshed. Copy around the image of the cabrio: Refreshment at your fingertips. The smart fortwo cabrio.

This mailshot achieved very good results, the response rate among contacted hot leads reaching 20%. Respondents requested more details on the smart fortwo cabrio and applied for test drives.Response rate: 20%. Response rate expectations for this mailshot were 11-14% – figures we comfortably exceeded. Furthermore the response rate increased by 25% over preceding years' mailshots.