We showed, in spectacularly literal style, that opening the roof of a smart fortwo cabrio is as easy as opening a can of Coke. The visual effect is entirely centred around opening the can – open the can and you’ve opened the roof of the smart fortwo cabrio.

The innovative presentation of the message led to a significant increase in test-drives for the smart fortwo convertible. 45% out of the hot leads segment actually made an appointment for a test drive.