Cannes Lions
DDB DM9 JAYMESYFU, Makati City / SMART COMMUNICATIONS INC / 2008
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Filipino seafarers, a fixture on ships and liners worldwide, often spend up to six months at sea, away from their homes and families. We used the idea of 'tears' to dramatise the ultimate loneliness and homesickness they feel. SMART Link aims to remedy that.
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