Typhoon victims often endure suffering long after the actual typhoon has hit. Crammed in communal shelters, such victims, more so their kids, spend months sometimes years at a time facing these realities. In order to distract them and more importantly give them hope, we saw the need to reconnect these kids with fairytales, fantasies and happy endings.

Hence, using Smart's innovation of turning analog phones into e-readers through the use of a specially encoded sim, we were able to provide them with up to 12 different tales from some of the country's best-selling children's book authors.

STRYBKS was a low-tech innovations repurposed given the dire situation faced by typhoon victims. It was not a planned campaign, but simply an initiative to provide kids with reading materials. It further strengthened the role of mobile communications and the country's largest network, Smart, not just in the nation's development but in times of crisis.

STRYBKS has been distributed to almost 500 kids in 3 separate typhoon ravaged areas. Child psychologists had noted the positive effect it had on the kids, distracting them with the use of technology and creative stories. Surrounded by destruction day after day, STRYBKS reconnected them to their childhood.