Spikes Asia
SMILE
NIBAN-KOBO PRODUCTIONS, Tokyo / NIPPON LIFE INSURANCE / 2019
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Overview
Entries
Credits
OVERVIEW
Background
Single and dual-income families without sufficient child support are an issue in Japan.This commercial shows a difficult reality of mothers in Japan
Execution
A child reads an essay over footage of a tired, hard-working single mother.
“My mom is always smiling.”
She has reason to smile, even though she is ill.
