Smirnoff.com is the new global digital communications platform for Smirnoff, the world’s best selling premium Vodka. The site provides an immersive experience for users, allowing them to celebrate Smirnoff’s rich Russian roots. The main feature of the site, the ‘Signature’ section, provides more in-depth historical facts, asking users to pause and reflect about their own history and share similar milestones from their own lives. Users can create their own signature video and send these personalised signatures to their desktops and mobile phones or post them at YouTube.